HomeTop StoriesOnline shopping: 72% customers want e-commerce companies to keep giving discounts

Online shopping: 72% customers want e-commerce companies to keep giving discounts


Business Desk, Amar Ujala, New Delhi

Published by: Dev Kashyap
Updated Thu, 22 Jul 2021 07:03 AM IST

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Amid the government’s readiness to curb e-commerce companies’ discounts, 72 per cent customers are in favor of heavy discounts on e-commerce platforms. He says that the government should not stop or interfere in any way on discounts or sales given on e-commerce platforms.

According to a survey by LocalCircles, online shopping has become mainstream in the country in the last 12 months due to the pandemic. 49% of customers are shopping online. 43 percent of those surveyed asked for information about the country in which the product was made while shopping online in the last six months. This survey is based on conversations with more than 82,000 people from 394 districts of the country. Of this, 62 percent are men and 38 percent are women. The government has proposed to amend the Consumer Protection (E-Commerce) Rules-2020. It is believed that these amendments can curb the discount or sale of online forums.

New rules may affect customers’ interest: IAMAI
Industry body IAMAI said the proposed e-commerce rule could create huge uncertainty for not only e-commerce companies but also for micro, small and medium enterprises providing services to online retailers. This may affect the interest of the customers. In the draft e-commerce rules released by the government on June 21, it is proposed to ban fraudulent fast selling and mis-selling of goods and services on e-commerce platforms.

Saving opportunity in online shopping
The survey said that a large number of customers today are using online platforms for shopping. They believe that it is a safe and convenient way of shopping. Competitive prices are offered on online forums. Customers say that shopping online is cheaper and gives them an opportunity to save. This is very important in such difficult times.

Detailed

Amid the government’s readiness to curb e-commerce companies’ discounts, 72 per cent customers are in favor of heavy discounts on e-commerce platforms. He says that the government should not stop or interfere in any way on discounts or sales given on e-commerce platforms.

According to a survey by LocalCircles, online shopping has become mainstream in the country in the last 12 months due to the pandemic. 49% of customers are shopping online. 43 percent of those surveyed asked for information about the country in which the product was made while shopping online in the last six months. This survey is based on conversations with more than 82,000 people from 394 districts of the country. Of this, 62 percent are men and 38 percent are women. The government has proposed to amend the Consumer Protection (E-Commerce) Rules-2020. It is believed that these amendments can curb the discount or sale of online platforms.

New rules may affect customers’ interest: IAMAI

Industry body IAMAI said the proposed e-commerce rule could create huge uncertainty for not only e-commerce companies but also for micro, small and medium enterprises providing services to online retailers. This may affect the interest of the customers. In the draft e-commerce rules released by the government on June 21, it is proposed to ban fraudulent fast selling and mis-selling of goods and services on e-commerce platforms.

Saving opportunity in online shopping

The survey said that a large number of customers today are using online platforms for shopping. They believe that it is a safe and convenient way of shopping. Competitive prices are offered on online forums. Customers say that shopping online is cheaper and gives them an opportunity to save. This is very important in such difficult times.

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